BOLD Volumizing Hair Styling Powder
Lift. Texture.
Your style.
Add body at the roots, shape through the lengths and a matte finish. BOLD styling powder helps give flat-looking hair more volume and texture.
Explore the sizes ↗
Lift at the roots
Add body and volume to flat-looking hair.
Texture and shape
Create styling texture with a matte finish.
Helps absorb oil
The powder helps absorb excess oil for a fresher-looking finish.
What’s included
Your style. Your size.
One BOLD styling powder bottle in the size you select.
10 g bottle
A compact option for your styling routine.
15 g bottle
More powder in a larger bottle.
Volume & texture
See the
difference.
Explore the existing styling examples. Choose a photo to see volume, texture and shape.

Original styling photographs. Results vary by hair type and application.
Simple application
Build the lift.
Shape your look.
A simple finishing step for body and styling texture.
- 01
Work through your hair
Rub the powder through the areas where you want more lift and texture.
- 02
Shape your style
Style your hair to create the volume and matte finish you prefer.
- 03
Wash out with shampoo
Remove the powder as part of your usual hair-washing routine.









Mimi –
This product is fantastic all by itself, but my hairdresser showed me how to make it even better!!! I have relatively short, thin, fine hair…
1. I put a dollop of L’oreal Styling Gel #5 on the palm of my left hand and
2. Gently rub my hands together then
3. Sprinkle on the BOLD Powder, covering my left palm and
4. Rub my hands together again …then and only then
5. Run my hands through my towel-dried hair, and finally
6. Blow dry my hair with a round brush and VOILA!
You achieve volume that years ago could only have been achieved with backcombing! Not only does it give your hair-do volume and lift, but your hair will actually feel thicker!
Bryan & Jess –
I got this for myself to add texture to my hair, but my girlfriend ended up using as well to create more volume for her long hair. Overall we were both satisfied with the product because of the difference it made. It creates volume and thus makes your hair appeal fuller. The powder holds the texture of your hair from morning till dark. It creates texture to all hair lengths (short or long). There is no odor compared to other gels or sprays. At first I thought the bottle was too small, but it’s more than enough to texture your hair for extensive uses. You only need a small amount to texture any hairstyle. The only negative was stickiness of the product when applied to your hair. Some hair gels dissipate over time, but this one lingers.
Here are my answers to the frequently asked questions:
Is this powder in a shaker? Or an aerosol?
It’s powder in a shaker (please see photos attached)
Is this product only for Women or can Men use this too? And also does this product leave your hair shiny/glossy or a matte finish?
Both sexes can use this product. It gives you a matte finish.
Is this easy to wash off?
Yes. Shower with shampoo and it will come right off.
Overall a great product to add volume to your hair!
Heather –
Background details: I have fine, but pretty dense hair that tends to pull flat at the crown and absorbs oil and moisture like a sponge. It has a slight wave and tends to frizz, so even air drying is out of the question. It also usually refuses to hold a style, slips easily out of most clips and fasteners, and collapses if curled. Hairspray won’t hold it, gel makes it crackly, and if I try to wear it down, it just slithers into my face and picks up oil from my skin. And it’s humid as all get-out here. Ugh.
If this sounds familiar, keep reading.
I used BOLD Powder on the roots (@ the crown) of day 2 hair with a scant spritz of dry shampoo at the temples, and at the end of the day, I’ve still got volume and texture, and my style (down, not pulled back) actually stayed in place. My hair doesn’t look greasy or limp, and I don’t feel totally disgusting. I’m sold and will absolutely purchase this again!